FAREWELL TO TOXIC SOCIAL

FAREWELL TO TOXIC SOCIAL

Lush

Client

Campaign concept, Art Direction

Services

2023

The negative impact of social media on our mental health is well documented. So, as Lush, who have always fought the good fight for natural wellness, departed from social media for good, we made sure they did it in their own, inimitable way. We developed one of their signature bath bombs, built to replicate the harmful effects of social media on the nation’s psyche. Goodbye social cesspit. Hello bath-time.


ALEX+AARON ARE SENIOR CREATIVES, CURRENTLY CREATIVING AT R/GA IN SYDNEY, AUSTRALIA.

ALEX+AARON

2025

AARONANDALEXCREATIVE@GMAIL.COM

ALEX+AARON

2025