MAVRELLO BALLOVIC

MAVRELLO BALLOVIC

Dallas Mavericks

Client

Creative Concepting, Art Direction, Copywriting

Services

2020

NBA mascots were all foam suits and tired clichés. So we created Mavrello Ballovic. The first NBA mascot truly born on social, created from Mavs online folklore and fans imaginations, with a backstory they could immerse themselves in. We won hearts and minds by flexing our elite basketball knowledge with socially native humour and weirdness, as fans interacted with him on TikTok, X and Instagram, and through an episodic content series we wrote on YouTube.

ALEX+AARON ARE SENIOR CREATIVES, CURRENTLY CREATIVING AT R/GA IN SYDNEY, AUSTRALIA.

ALEX+AARON

2025

AARONANDALEXCREATIVE@GMAIL.COM

ALEX+AARON

2025